COURSE DESCRIPTION



You've wondered about their mysterious acronyms. Idolized their client rosters. Studied their strategic approaches. And drooled over their work. Now explore the world's top communication agencies themselves. Learn about the structure of the industry's holding companies and its agency family trees. Get in touch with the latest trends, see up-to-the-minute work, and find out where the industry is headed. Get a real-time feel for the agency landscape and daily work environment.

While in New York, you'll be invited inside the hallowed halls to experience a firsthand look at traditional and nontraditional ad agencies; PR firms; and media branding, interactive, consumer culture, and viral content companies. You'll get a taste of how brands are propelled from the Big Apple, at places such as Saatchi & Saatchi, Translation, McGarry Bowen, McCann-Erickson, Amp3, Weber Shandwick, Agent16, TBWA, Interbrand, Lucky Branded Entertainment, Ketchum, BBDO, PHD, Mother, Razorfish, and Tribal DDB, among others.

INSTRUCTOR



Dr. Strausbaugh-Hutchinson teaches Advertising Message Strategy, Advanced Portfolio, Graphic Communication, and Advertising Campaigns. She serves as faculty advisor to the UGA AdClub, the student-run ad agency Hooper Sanford Baldwin Thomas, and the design house Studio120. Her instructional activities, in conjunction with these student-run organizations, are designed to promote advertising as a major and to provide students with exposure to professionals and issues in the field. Additionally, she coordinates and serves as faculty escort for the AdClub's annual New York Agency Tour.

CONTACT



For additional information, Rebekah Ryan, Distance Learning Coordinator (rryan26@uga.edu), Dr. Kirsten Strausbaugh-Hutchinson, Senior Lecturer at kstrausb@uga.edu.