The UGA house is located in the Capitol Hill neighborhood on the east side of Stanton Park. Students are just minutes from the Capitol as well as all Senate and House office buildings. In addition, the facility is just a short walk from The Supreme Court, The Library of Congress, the National Mall, and many other historic landmarks!
Retired Marine Colonel Bryan Salas, (ABJ ‘87) and a 2011 recipient of the Dean’s Medal for Communication Leadership, is teaching the Grady@DC public affairs communications course. Salas currently serves as Senior Counselor and Deputy Chief of Staff of Customer Service and Public Engagement at the U.S. Department of Homeland Security, and he brings decades of military communications experience to the classroom.
“I absolutely love UGA and the Grady College. That’s where I started. The education that UGA provided helped make me who I am today,” said Salas.
University of Georgia
May 2015 – Present (5 months) Washington D.C. Metro Area
The coursework focuses on strategic public affairs planning and in-course practical application of communications tactics to support the plans. The course will use real-world national policy issues for discussion, planning, and the development of public affairs communications currently in use in government and industry. The core objective of this class is to take previously studied public relations and communication theories and apply them to produce communications deliverables on complex issues in a time-sensitive environment.
The course provides students with an overview of the principles and practices for public relations in the National Capitol. The course includes study on the organization and scope of the public relations field in Washington D.C. The practical application of public relations theories, strategies, and tactics will be tied to real-world internships.
The general daily course format is lecture, presentations by guest speakers, timed writing assignment, and student presentation. Skills will be honed through timed writing assignments, briefings, class presentations, media content and stakeholder analysis, and case studies. At the end of the course you should have a clear understanding of how to anticipate the communications implications of policy and actions, plan public affairs actions to support programs or mitigate challenges, and produce well-researched and written products in a time-compressed atmosphere.
For additional information, Rebekah Ryan, Distance Learning Coordinator (firstname.lastname@example.org).