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David Welch Suggs, Jr. and Jason Lee Guthrie (Grady PhD student), - October 22, 2016


Part of the goal of the International Paralympic Committee is to “touch the heart of all people for a more equitable society.” Media exposure of athletes with permanent physical disabilities may affect the… Continue reading »

 

Jung Hwan Park, Joe Phua, Suh, Y. I., & Martin, T. G. - August 31, 2016

This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in scandal. MANCOVA was utilized to… Continue reading »

 

Qingru Xu - August 20, 2016

Sport has proven to be one of the key institutional sites for the study of the social construction of gender. And the media representation of athletes in sports has provided an opportunity to examine the… Continue reading »

 

Qingru Xu - August 20, 2016

Sport has proven to be one of the key institutional sites for the study of the social construction of gender. On September 12, 2015, a Kiss Cam incident during a football game between the University… Continue reading »

 

Pan, Po-Lin, Joe Phua, and Chang Wan “Isaac” Woo - June 09, 2016

A limited amount of research was undertaken to investigate perceived brand personality in the context of sports sponsorship. By using a two (Sports team performance: Win versus loss) by two (Gender difference: Male versus female)… Continue reading »

 

Qingru Xu - June 09, 2016

Li Na is a former Chinese professional tennis player, who is the first and only Grand Slam singles champion from Asia and is regarded as the region’s tennis pioneer and trailblazer. Extensive qualitative research shows… Continue reading »

 

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