Expanding our knowledge at the cutting edge of research in advertising, entertainment & media studies, journalism, public relations.

Lucinda Austin and Yan Jin - August 20, 2015

Our research funded by the Arthur W. Page Center for Integrity in Public Communication at Penn State suggests that public relations professionals can enhance media relationships in times of crisis through providing more complete, timely… Continue reading »


Jeanine Guidry, Marcus Messner, Yan Jin, and Vivian Medina-Messner - February 02, 2015

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Ahn, Sun Joo (Grace), Jesse Fox, Jung Min Hahm - November 04, 2014

Virtual doppelgängers are human representations in virtual environments with photorealistic resemblance to individuals. Previous research has shown that doppelgängers can be effective in persuading users in the health domain. An experiment explored the potential of… Continue reading »


Himelboim, I. and McCreery, S. - November 05, 2012

This study takes a journalistic professional approach to examine integration patterns of interactive features in news media websites. It draws from two aspects of journalistic work – the relationship with audiences and medium-related practices. Consequently,… Continue reading »


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