Expanding our knowledge at the cutting edge of research in advertising, entertainment & media studies, journalism, public relations.

Yan Jin, Jeanine Guidry, Caroline Orr, Bart Wojdynski, Yen-I Lee (Grady PhD Student), Jay Adams - September 29, 2016

Using a 2 (gain vs. loss message framing) x 2 (photo vs. infographic image type) x 3 (government vs. media vs. peer source)between-subjects experiment with a representative sample of 559 adults in the United States,… Continue reading »


Glen Nowak. - September 09, 2016

Continue reading »


Itai Himelboim, Glen Nowak, Vijaykumar, S., & Jin, Y. - August 23, 2016

Presentation Slides:  http://tinyurl.com/ZikaTwitter 

Continue reading »


Glen Nowak. - August 15, 2016

There is much interest in approaches and communication that can foster flu vaccination awareness and acceptance. This presentation outlines key challenges facing flu vaccination advocates and potential approaches for addressing those challenges. Key components of… Continue reading »


Michael Cacciatore and Glen Nowak - August 15, 2016

While studies have assessed parents' vaccine-related confidence levels, no published studies have attempted to put vaccine-related confidence into a broader context. This study thus examined parents' confidence in vaccines and other health-related products for young… Continue reading »


Lee, Yen-I, Jin, Yan., & Nowak, Glen. - August 05, 2016

This study examined the effects of message framing and presentation in flu vaccine public service advertisements (PSAs) using a 2 (gain vs. loss) x 2 (image-based vs. text only presentation) between-subject experiment with a sample… Continue reading »


Page 1 of 18 pages  1 2 3 >  Last ›

Related Research

    There are currently no related articles.