Expanding our knowledge at the cutting edge of research in advertising, entertainment & media studies, journalism, public relations.


Sweetser, Kaye, Sun Joo (Grace) Ahn, Guy Golan, and Asaf Hochman - October 03, 2016

Using a pretest and posttest online experiment (N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude toward the advertisement. Credibility and… Continue reading »

 

Sweetser, Kaye, Phua, Joe, and Sun Joo (Grace) Ahn - October 03, 2016

This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in influencing consumers' brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including… Continue reading »

 

Phua, Joe, and Sun Joo (Grace) Ahn - October 03, 2016

This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in influencing consumers' brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including… Continue reading »

 

Hayes, Jameson L., Karen Whitehill King and Artemio Ramirez. - September 26, 2016

Advertisers worldwide are designing advertising with an eye toward viral activity particularly within social networking sites such as Facebook. Yet, little is known about the social processes at play when ads are shared. Taking a… Continue reading »

 

Daxton R. “Chip” Stewart & Charles N. Davis. - September 26, 2016

The Freedom of Information Act began as a tool for ensuring full disclosure of federal government agencies, but it has consistently failed to live up to these expectations. Despite frequent amendments, FOIA remains a law… Continue reading »

 

Jung Hwan Park, Joe Phua, Suh, Y. I., & Martin, T. G. - August 31, 2016

This study investigated which decision (maintain vs. dismiss endorsement relationship)will represent the most positive impact on consumers with different levels of fan identification when the celebrity endorser is involved in scandal. MANCOVA was utilized to… Continue reading »

 

Page 1 of 26 pages  1 2 3 >  Last ›

Related Research

    There are currently no related articles.