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Ahn, Sun Joo (Grace), Kristine Nowak, and Kara McGillicuddy - November 10, 2016

Those examining the role of technology on learning and perception have generally assumed that spatial presence leads to favorable outcomes (Kim & Biocca, 1997). Guided by the efficiency framework, the current study aims to present… Continue reading »

 

Sweetser, Kaye, Sun Joo (Grace) Ahn, Guy Golan, and Asaf Hochman - October 03, 2016

Using a pretest and posttest online experiment (N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude toward the advertisement. Credibility and… Continue reading »

 

Sweetser, Kaye, Phua, Joe, and Sun Joo (Grace) Ahn - October 03, 2016

This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in influencing consumers' brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including… Continue reading »

 

Phua, Joe, and Sun Joo (Grace) Ahn - October 03, 2016

This study examined the relationship between the number of overall ‘likes’ and friends' ‘likes’ on Facebook brand pages in influencing consumers' brand attitude, brand trust, brand involvement, and purchase intention, drawing upon theoretical concepts including… Continue reading »

 

Nathaniel J. Evans - September 26, 2016

Event information available at https://www.ftc.gov/news-events/events-calendar/2016/09/putting-disclosures-test

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Hayes, Jameson L., Karen Whitehill King and Artemio Ramirez. - September 26, 2016

Advertisers worldwide are designing advertising with an eye toward viral activity particularly within social networking sites such as Facebook. Yet, little is known about the social processes at play when ads are shared. Taking a… Continue reading »

 

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