MIR students visit Nielsen in Tampa.

What is “Media Industry Research?”

Research Departments in media companies have been called the “brains of the media industry.” Research professionals working for media companies interpret ratings and marketing data, and serve as internal consultants to managers in every department: Sales, programming, news, marketing and promotions, and general strategic management. In public relations and advertising, media researchers conduct research for the agency’s clients in such areas as message testing, campaign effectiveness, social media network patterns, and audience reception and behavior.

To Additional FAQs

“The MIR program equipped me with the industry knowledge and the research skills to start a career in media research. It is challenging yet extremely rewarding. Not only have I learned knowledge, but I also developed the ability to learn. This ability of constant learning and adapting is critical in the ever-changing industry. I am also deeply indebted to the program for the mentorship and the networking opportunities that I still enjoy today.” --- Jun Xu

Jun Xu (MA '07)

Research and Project Manager

Miami, Florida
Jun finished her master’s degree and Certificate in Media Industry Research in 2007, and took a job with Nielsen. She worked for 8 years with Nielsen, with her last job as Project Manager, Media Analytics. In Spring 2015, she accepted the position of Research and Project Manager for TechEdge in Miami, FL, a software solution provider that serves TV industry clients and processes respondent-level data for Nielsen.

Graduate Certificate in Media Industry Research

The Graduate Certificate in Media Industry Research represents a recognized and substantial academic accomplishment, completed in conjunction with an M.A. or Ph.D. degree. The goal of the certificate program is to provide graduate education in applied media-industry research methods and applications. This is intended to prepare graduates to enter in to the field of mass communications with full qualifications for conducting research.


MIR students at Red & Black

Graduate students in the MIR certificate program at The Red & Black.


No application process is required. Students work with their major professors on completing the necessary requirements for the certificate.

*Planning Form is in Adobe .PDF format. While most computers will read this format, if needed, you can download a free .PDF reader www.adobe.com.

Graduate students in the MIR certificate program collaborate with research executives at Turner Broadcasting.

Graduate students in the MIR certificate program collaborate with research executives at Turner Broadcasting.

Board of Directors

  • Gary Corbitt, chair
    Research Director
    WJXT Channel 4

  • Patti Cohen
    SVP, Research
    CBS Television Stations

  • Greg Gajus
    Vice President of Research (retired)

  • David Gunzerath
    SVP, Associate Director
    Media Rating Council

  • Lauren Buechner Izzo (ABJ '05, MA '07)
    Director, Disney Vertical
    Nielsen Co.

  • Billy McDowell
    Vice President, Research
    Raycom Media

  • Jed Meyer
    Global Research Director

  • Alan Picozzi
    Petry Media Corporation

  • Bruce Rosenblum
    Executive Vice President (retired)
    Warner Bros. Media Research and Insights

  • Dr. Jack Wakslag
    Media Strategy Analytics and Research

  • Steve Walsh
    Executive Vice President
    Local Television, Rentrak

  • Alan Wurtzel
    President Research & Media Development
    NBC Universal

  • Richard Zackon
    Council of Research Excellence

Like us on Facebook for program updates

Join our group on LinkedIn


Five MIR certificate recipients pose with Ann Hollifield, director of the program

Five MIR certificate recipients pose with Ann Hollifield, director of the program, at the UGA Fall 2014 graduation ceremony.

UGA Graduate School

Be informed, read and comprehend Graduate School requirements (i.e., read this and other Grady supplied information; consult the Graduate Bulletin: visit the Graduate School website, this is where you will find all forms, http://grad.uga.edu/). Plan ahead, develop a time-line with a preliminary program of study and tentative dates for form submission. Be attentive, read posted notices, check your e-mail.